https://www.proz.com/forum/copywriting_transcreation/277028-translation_job_and_copywriting_job_i_hope_someone_could_differentiate.html
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Перевод как искусство и бизнес » Copywriting / transcreation »
Translation Job and Copywriting Job - I hope someone could differentiate
Автор темы: Romeo Baldovino
Romeo Baldovino
Romeo Baldovino
Филиппины
Local time: 02:23
Член ProZ.com c 2014
английский => тагалог
+ ...
Oct 31, 2014

I hope someone could differentiate translation job and copywriting job.

[Subject edited by staff or moderator 2016-11-04 13:29 GMT]
 
Astrid_H
Astrid_H  Identity Verified
Германия
Local time: 20:23
немецкий => английский
+ ...
In short: Oct 31, 2014

in short, translation means to translate an existing text written by someone else into a different language, and copywriting is writing a marketing or advertising text with yourself as the author.

Copywriting:
http://www.awaionline.com/what-is-copywriting/
 
dropinka (X)
dropinka (X)  Identity Verified
Италия
английский => итальянский
+ ...
Copywriting can also mean transcreation Oct 31, 2014

Although copywriting is exactly what Astrid says, I find that more and more prospects tend to call 'copywriting' what is in fact 'transcreation' ("a term used chiefly by advertising and marketing professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone and context")

http://en.wikipedia.org/wiki/Transcreation... See more
Although copywriting is exactly what Astrid says, I find that more and more prospects tend to call 'copywriting' what is in fact 'transcreation' ("a term used chiefly by advertising and marketing professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone and context")

http://en.wikipedia.org/wiki/Transcreation

Claudia ▲ Collapse
 
Romeo Baldovino
Romeo Baldovino
Филиппины
Local time: 02:23
Член ProZ.com c 2014
английский => тагалог
+ ...
Автор темы
Thank you Nov 1, 2014

Thank you so much to Claudia and Astrid.
 


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Translation Job and Copywriting Job - I hope someone could differentiate


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